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Off-road rentals · Copper Basin, Utah

One complete business.
Two website directions.

Switchback Motor Works

Move machine fit ahead of promotion and turn workshop credibility into conversion confidence.

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The original is already a real website.

It introduces the business, shows the full activity range, answers practical questions, and creates a clear brand world. The Manifest direction keeps that substance and gives it a more deliberate decision journey.

01

Website today

Complete, useful, and content-rich.

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  • Mechanic-owned voice
  • Complete vehicle range and requirements
  • Industrial desert identity
02

Manifest direction

More directed, distinctive, and conversion-ready.

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  • Workshop fit matrix
  • Requirement-first activity details
  • High-visibility accessible action system

The transformation brief

Keep the business.
Sharpen the journey.

What we identified

  1. Qualify by license, passengers, and terrain
  2. Separate dual-sport requirements
  3. Make policies and orientation explicit

What Manifest demonstrates

  1. Workshop fit matrix
  2. Requirement-first activity details
  3. High-visibility accessible action system